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A surprising [re]telling of stories

Indeed, a company's story predates its telling - simple logistics really.  Not until bedrock experiences turn sediment to topsoil is matter ready to coax life out of it. 

Scroll down to see one such story come to it's telling

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Then it happens...

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However well researched the foundations of a company brand may be, the visual part of it, if not inspired, is an iconic platitude culled from a vast sea of re-useable stock images.  

Symbolic dexterity

We maintain that a visual identity needs possess symbolic dexterity to activate meanings relevant to frequently shifting company/audience narratives.  

I am that

Identity, identify;

 

Twined concepts twisted by your audiences’ psyche into an inside, out affair: “I am that.”  The visual part of brand is personal or it’s nothing.   

Symbol mind

Iconic, not icon

02

Ground [breaking] rules

ANY idea constitutes a brand that is life bearing.  Think natural processes.  Cellular propogation is a churning circle not a line.

do the soil developement thing - then turn it into a visual brand for a company called [re]told

Use the concept as a tagline, sentence, overarching summary as an action or animated entity.  Use the evolving voice of a bard to show it's evolution through listening to hearers response to style and content.  

 
 
 
 

Click 'miscellany below for sampling miscellaneous artifacts producted over time to show off our creative dexterity

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