What to do with a ready-made logo that does't say back pain relief.  Its abstract spinal shape presented an opportunity to bring the shape of a pain-free back into the conversation.  The swimmers' forms accentuate the fact of movement.  Overlaid with an animated 'swoosh' following their contour highlights a meaningful function of second swoosh above the form of the spine in the logo symbol.  What could have amounted to a confusing symbol came to life with a just a little creative help.  

Web + Branding 

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Product information video

Animation: Sedative Effect Comparison
 

Branding elements interplay across company collaterals