Black ink on white paper - just what you'd expect from a technical medical writing company. To play up the fact of black and white thinking, processes and overall industry expectations, a savvy branding choice was to use standard everything with a 'information running down a page' concept to suggest ideas in solution.  The rest speaks for itself.  While we created a website, branding was the main focus for this company whose aim to be acquired was accomplished within a year. 

Web + Branding 

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Self-mailer collateral

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Explorations