BRANDING

SHAPING POINTS OF INTEREST

A narrative...about stories

VISUAL 

VERBAL

THAT THINKING FEELING 

VISUAL BRAND 

A logo...and everything else the humans you communicate with will use to create images that fit in their mental/emotional view of your venture.

 

Understanding Logos 

What makes your venture's visual identity stand out is making sure it doesn't stand still.

 

The work examples featured

have two things in common: 

1. They represent something unique about their companies.  

2. They were designed to elaborate the company story as avatars capable of 'acting out' in response to a company's changing contexts.

Featured projects

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Click logo to see project

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VERBAL BRAND 

...and everything else the humans you communicate with will use to understand how they fit into your venture's storyline.  

 

THE PLACES YOU SPEAK

Primary, secondary and tertiary platforms where written and spoken stories are told;  Online, at a pivotal VC pitch –  all the places you directly and indirectly communicate ideas –

Web – Print – Media

 

The work examples featured are vignettes of select collaterals produced for the company's larger branding needs

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Click logo to see project

Featured projects

 

A sampling of other branding work can be found by clicking the tabs above

© 2019, THE HUMAN ELEMENTS.  All rights reserved.

 San Francisco, CA 94122      |      509.336.9004      |      info@thehumanelements.com

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