Interactive Video Panels
A thing you can be sure of with BioPharma is that they're heavy on information - and perhaps for good legal reasons. The deliverable was interactive video panels designed with attract loops to lure conference attendees into Amgen's space - conversation starters, as it were.
I was lead design for the creation interactive video panels. Doing my best to strike a balance between Amgen's brand, essential, text heavy, marketing communications and regulatory demands, these interactive panels were the trade show's centerpiece marketing draw. Passers by were drawn to the panels by a highly dynamic animated attract loop to drill down through product information.
Click videos below to view interactive video panel animations.