Amgen's Rapatha Interactive Video Panels




Interactive Video Panels 

A thing you can be sure of with BioPharma is that they're heavy on information - and perhaps for good legal reasons.  The deliverable was interactive video panels designed with attract loops to lure conference attendees into Amgen's space - conversation starters, as it were.

UX Design

I was lead design for the creation interactive video panels.  Doing my best to strike a balance between Amgen's brand, essential, text heavy, marketing communications and regulatory demands, these interactive panels were the trade show's centerpiece marketing draw.  Passers by were drawn to the panels by a highly dynamic animated attract loop to drill down through product information.

Click videos below to view interactive video panel animations. 





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